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Promotional Products
You've just returned from a business or tradeshow convention. In addition to the usual informational packets and your personal contact lists, you've also accumulated several free pens, shirts, key chains, and even calendars, all bearing the names of the company tables you visited that day. Although you have all of the office supplies you need, you still incorporate these little extras throughout your home and office. Several months after you attended the convention, you're still using those items. They're little reminders of the time you spent. They're useful. They're free. They're everywhere! They're also big business.
These freebies are called promotional gifts, and they're a common practice in today's business society. Often used by schools, politicians, or fundraising efforts, these items are meant less to reward you and more to remind you – the consumer – that theirs is an effort worth supporting. These days you don't even have to have gone anywhere special to receive a promotional gift. Many banks and other businesses are also cashing in on this business.
According to the Promotional Products Association International's website, product promotion is an $18 billion industry. Information from the website also stated that, based upon interviews conducted with business travelers in a Texas airport, a majority of them (more than 75 percent) remembered the advertisers' names on the freebies they'd received in the past year. A major part of the respondents stated that being able to remember the advertisers so clearly was probably due to the promotional items usefulness.
Using promotional items is meant to be a win-win situation. You get something interesting bearing the company's insignia, while the company gets a new customer. The items are meant to entice you to give them a try in the hopes that you'll become a faithful consumer of their products.
Before you start thinking that all of these products are insidious and you vow to never use one of these items again, consider this: all companies need to advertise. They can – and do – spend thousands of dollars advertising in newspapers, magazines, and television stations across the country. These ads may even grab your attention. But as soon as you flip the page or turn the channel, how likely are you to remember it? It's probably not likely. However, the next time you want to jot something down, you'll remember that breast cancer benefit charity you attended last month when you glance at your notepad and pencil.
All this talk about what promotional freebies are and how they work has made you think about how to make them work for your own little fundraising project. However, before you go out and order 500 of anything, you may wish to consider how much time you have to get the word out. If you have less than two weeks, you may want to keep this idea for another time. Assuming you have plenty of time, you'll want to decide what type of gifts you want to give, what you want printed on them, and your budget. If you're not involved in a tradeshow, you may also want to distribute them in advance to help generate interest.
Advance planning helps you find the biggest bargain for your money. Some engravers or manufacturers offer discounts if you buy in bulk. Buying wholesale is also a good way to save a few dollars. Websites such as www.procureapro.com offer good starting points. Don't forget to visit your local shops. They may be able to cut you a break or offer better perks. The more effort you make to make your promotional items fun and interesting, the more remembered your event will be.
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Serving the great state of North Carolina
Please call Gallant at 800-330-1343 for a FREE custom quote. |
Delivering to the following North Carolina cities:
Albemarle
Apex
Archdale
Arden
Asheboro
Asheville
Bald Head Island
Banner Elk
Battleboro
Biscoe
Black Mountain
Blowing Rock |
Brevard
Bryson City
Buxton
Candler
Cary
Chapel Hill
Clemmons
Conover
Cornelius
Corolla
Creedmoor |
Dillsboro
Dunn
Eden
Edenton
Elizabeth City
Fletcher
Fuquay-Varina
Garner
Gastonia
Goldrock
Goldsboro
Hatteras Village |
Havelock
Haw River
Hendersonville
Hickory
Highlands
Highpoint
High Point
Huntersville
Kannapolis
Kenly
Kernersville
Kill Devil's Hill |
King
Kings Mountain
Kitty Hawk
Knightdale
Lake Lure
Laurinburg
Lenoir
Lincolnton
Louisburg
Lumberton
Maggie Valley
Mars Hill |
Matthews
Mcleansville
Mebane
Mocksville
Morehead City
Morganton
Morrisville
Mt. Airy
Murphy
Nags Head
New Bern
Ocean Isle Beach |
Outer Banks
Pilot Mountain
Pinehurst
Pine Knoll Shores
Pittsboro
Raeford
Raleigh
Reidsville
Research Triangle Park
Robbinsville
Rockingham |
Rocky Mount
Rodanthe
Rowland
Roxboro
Sapphire
Shallotte
Siler City
Smithfield
Sneads Ferry
Southern Pines
Southport
Spindale
Duke University
Elon |
Statesville
Swansboro
Sylva
Tarboro
Village Of Pinehurst
Wade
Wadesboro
Wake Forest
Weldon
Whiteville
Whitsett |
Wilkesboro
Williamston
Wilmington-NC
Wilson
Winston-Salem
Wrightsville Beach
Yadkinville
Yanceyville
Charlotte Fayettville Greensboro |
Imprinted gifts for the following local schools, events and sports teams:
Colleges & Universities
- Duke University
- North Carolina Central University
- Durham Technical Community College
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Events & Attractions
- American Tobacco Trail
- Bennett Place
- Carolina Theatre
- Catsburg Store
- Horton Grove
- North Carolina Museum of Life and Science
- Sarah P. Duke Gardens
- Historic Stageville Plantation
- Streets at Southpoint
- West Point Mill
- American Tobacco Company
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Sports Teams
- Hillside Hornet
- Northern Knight's
- Southern High Spartan's
- Durham Bulls International Baseball League
- Dragons Softball
- Duke Blue Devil's
- North Carolina Central University Eagles
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Shipping to these NC zipcodes:
28222
28223
28224
28226
28227
28228
28229 |
28230
28231
28232
28233
28234
28235
28236 |
28237
28241
28242
28243
28244
28246
28247 |
28250
28253
28254
28255
28256
28258
28260 |
28262
28265
28266
28269
28270
28271
28272 |
28273
28274
28275
28277
28278
28280
28281 |
28282
28284
28285
28287
28288
28289
28290 |
28296
28297
28299
28201
28202
28203
28204
28220 |
28205
28206
28207
28208
28209
28210
28211
28221 |
28212
28213
28214
28215
28216
28217
28218
28219 |
