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Promotional Products

Promotional Products Supplier in Gaithersburg and Advertising Specialty Imprinters in MD - Maryland

Guaranteed Fast Delivery – Low Prices – Quality Promos that Create a Lasting Impression.

Call 1-800-330-1343 today to place your order.

Trade Show Promotions
Trade Show Promotions		 Executive Gifts
Executive Gifts		 Branded Merchandise
Branded Merchandise
Company Apparel
Company Apparel		 Employee Incentives & Awards
Employee Incentives & Awards		 Customized Floor Mats
Customized Floor Mats
Point of Purchase
Point of Purchase		 Personalized Pens
Personalized Pens		 Grand Opening Promos
Grand Opening Promos

Promotional Products

As a business, you are always looking for that edge to push sales figures up. A time-tested and effective method of getting the edge is to use promotional products.

To understand the value of promotional products, we have to look at late night television. Yes, I am talking about infomercials. Scoff at them if you will, but they are tremendously successful at moving inventory. I write this as I am looking at my handy dandy onion peeler/car batter cleaner/tooth floss/dog trainer gadget!

Regardless, these commercials use promotional items to get the sales figures up. The basic idea is to tout and offer the primary product. The price usually is not particularly steep, but it is not that enticing. Then they start throwing in the promotional products. Not only do you get the Ginsu Knives, but you get can openers and all types of gadgets. In the viewers mind, these additional things may or may not be needed, but they definitely make the price more appealing.

You can use promotional products in much the same way to increase your sales. The idea is present your potential customer with a deal that just makes sense. In fact, you might increase sales because the prospective customer is more interested in the promotional product than in the primary piece being moved! Regardless, promotional products can help crank up your sales.

To really use promotional products effectively, you need to follow some basic guidelines. First, the promotional product needs to be perceived as something of quality. Second, the product needs to tie into the same theme as your product line. Third, it helps if you can have the promotional product branded to your business identity. Let’s look at a quick example.

Let’s assume I own a travel business and want to crank up my business for the summer season. Typically, I would advertise various travel specials, but how does that make me any different than any other travel business out there? It doesn’t!

A better approach is to offer the same travel deals along with a promotional product. So, what would the product be? Should I offer Ginsu Knives? Probably not. They have nothing to do with travel and your clients are probably going to have a real difficult time getting them on planes. Trust me on this.

A better option would be to use a promotional product related to travel. You would want something of perceived value, yet small for convenient packing. Off the top of my head, you could offer power converters, hidden money billfolds, free passport photos, a travel writing journal and so on. The common thread for all of these things is they tie into the travel business, have value and would be enticing.

Using promotional products to crank up your sales is a smart idea. Just make sure you have a feel for what your prospects would be interested in and how to tie such items into your marketing.

 

Serving the great state of Maryland

Serving the great state of Maryland

Please call Gallant at 800-330-1343 for a FREE custom quote.

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Delivering to the following Maryland cities:

Aberdeen
Abingdon
Adelphi
Annapolis
Annapolis Junction
Baltimore
Bel Air		 Belcamp
Beltsville
Bethesda
Bowie
California
Cambridge
Camp Springs		 Capitol Heights
Catonsville
Chestertown
Cheverly
Chevy Chase
Cockeysville
Crisfield		 Cumberland
Easton
Edgewood
Elkridge
Ellicott City
Emmitsburg
Frederick		 Frostburg
Gaithersburg
Germantown
Glen Burnie
Grantsville
Grasonville
Greenbelt
Johns Hopkins 		Hagerstown
Hancock
Hanover
Havre De Grace
Hunt Valley
Jessup
Landover
University 		Landover Hills
Langley Park
Lanham
La Plata
Laurel
Lavale
La Vale
Hood College
Lexington Park
Linthicum Heights
New Carrollton
North East
Ocean City
Owings Mills
Oxon Hill		 Perryville
Pikesville
Pocomoke
Pocomoke City
Prince Frederick
Princess Anne
Rockville
Williamsport 		Salisbury
Silver Spring
Solomons
Stevensville
Thurmont
Timonium
Towson
Waldorf

Imprinted gifts for the following local schools, events and sports teams:

Colleges & Universities

  • Aesthetics Institute of Cosmetology
  • L Academie De Cuisine
  • Long and Foster Institute of Real Estate

Events & Attractions

  • All Aboard the Art Train
  • Backyard Concert Series
  • Bark in the Park Canine Festival
  • Celebrate Gaithersburg
  • Concert Pavilion
  • Labor Day Parade
  • Winter Lights Festival
  • Gaithersburg Community Museum
  • Arts Barn

Sports Teams

  • Gaithersburg High Trojans
  • Northwest Jaguars
  • Quince Orchard Cougars
  • Watkins Wolverine's
  • Wootton Patriot's

Shipping to these MD zipcodes:

21201
21202
21227
21228
21229
21230
21231		 21234
21235
21236
21237
21239
21240
21241		 21234
21235
21236
21237
21239
21240
21241		 21268
21270
21273
21274
21275
21278
21279		 21280
21281
21282
21283
21284
21285
21286		 21287
21288
21289
21290
21297
21298
21278		 21203
21204
21205
21206
21207
21208
21209		 21210
21211
21212
21213
21214
21215
21216		 21217
21218
21219
21220
21221
21222
21223		 21224
21225
21226