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Promotional Products
You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right?
Well, for most trade show exhibitors, attracting customers is just as important as the product they are selling. Enter trade show giveaways! Trade show giveaways are promotionals tools (items, handouts, marketing materials) designed to attract customers, promote business, and help market a product after the trade show exhibit is over. By using these strategies, the goal is to bring business to your trade show exhibit, then give the customer something to remember your product by. Hopefully, the promotional item will be a success and your customers will leave satisfied, happy, and gladly telling everyone they encounter about your fabulous product and great free trade show giveaways.
There are some choices to make when deciding what promotional tools to use. Ultimately, the goal is to choose the promotional method that will attract the most visitors to your trade show booth, and make your trade show exhibit a success. You will also need to determine the amount of marketing dollars you have to spend on your promotional materials. If you are unable to afford what you believe is the best promotional or marketing tool available, then you may have to settle for other items until your budget allows you to expand in this area. Many promotional tools are designed to be kept by the customer, and to remind the customer continually of your products and services. This is accomplished through items that have been customized with your company’s information and logo. Items such as free pens, notepads, balloons, magnets, and key chains are perfect examples.
Another great and effective trade show marketing strategy is to have a raffle where the entrants are required to either sign up at your trade show booth (using their contact information) or leave a business card (you can set up a bowl or container to collect the cards), and then after they have enjoyed the exhibits, they will return to your booth for the announcement of the prize winner. The wonderful benefits from using this technique is that you have a book full of contact information and a container full of business cards that you may use in the future to contact these potential customers.
Another great idea is to use an attention grabber to attract customers to your trade show booth. This includes ideas such as: setting up a massage chair (sit back and watch how long the line grows as customers wait for their free massage), or even setting up a free food giveaway. These are just a few things you can do to catch the eye of the customer. Things such as free massages and food will help bring the customer to your trade show booth, and and a free promotional item is something they can take home with them to remember your company’s name.
Above all else, it doesn’t matter how many trade show giveaways, free food, or raffles that you have if you don’t have a ready-made script and properly greet all of your potential clients. When you notice a customer looking at your display, immediately greet them with a smile and start a friendly conversation with them.
Your products, giveaways, and tickets are there to work for you, but you must be the one to work them. If you need to have assistants help you, then by all means do so. You should never enter into a trade show exhibit without adequate preparation and help.
Remember that the most important giveaway that you have to offer all of your customers is your genuine smile and friendly conversation.
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Serving the great state of Pennsylvania
Please call Gallant at 800-330-1343 for a FREE custom quote. |
Delivering to the following Pennsylvania cities:
Adamstown
Allentown
Bartonsville
Beaver Falls
Bensalem
Bentleyville
Berwyn
Bethel Park
Bird In Hand
Blakeslee
Bloomsburg
Blue Bell
Bradford
Breezewood
Bucknell
Carnegie Mellon
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Breinigsville
Bridgeville
Burnham
Canadensis
Canonsburg
Carnegie
Chambersburg
Clarion
Clarks Summit
Clearfield
Concordville
Conshohocken
Coopersburg
Coraopolis
Cranberry
Philadelphia
University |
Delaware Water Gap
Delmont
Dickson City
Dillsburg
Donegal
Douglassville
Drums
Duncansville
Dunmore
East Norriton
East Stroudsburg
Ebensburg
Reading
Temple
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Erie
Essington
Etters
Exton
Fairview
Frackville
Frazer
Ft. Washington
Gettysburg
Gibsonia
Grantville
Greencastle
Hamlin
Harmarville
Harrisville
Quakertown
Lehigh |
Hawley
Hazleton
Hershey
Horsham
Hummelstown
Huntingdon
Indiana
Intercourse
Jim Thorpe
Kennett Square
King Of Prussia
Kittanning
Kulpsville
Kutztown
Lake Ariel
Edinboro
LaSalle |
Langhorne
Lansdale
Latrobe
Levittown
Lewisburg
Ligonier
Manheim
Mars
Marshalls Creek
Matamoras
Meadville
Mechanicsburg
Media
Mendenhall
Enola
Drexel |
Mercer
Mifflintown
Milesburg
Millersville
Mill Hall
Monaca
Montgomeryville
Moosic
Morgantown
Mountville
Mt. Joy
Mt. Pocono
New Columbia
New Cumberland
New Freedom
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New Holland
New Kensington
New Stanton
North Huntington
Oaks
Oil City
Pine Grove
Pittsburgh
Pittston
Plymouth Meeting
Pocono-Lake Harmony
Pottstown
Pottsville
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Scotrun
Scranton
Selinsgrove
Sewickley
Shamokin Dam
Shawnee-on-Delaware
Shippensburg
State College
St. David's
Stroudsburg
Tannersville
Towanda
Trevose
Tunkhannock
Warrington
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Warsfordsburg
Waynesburg
West Conshohocken
West Hazleton
West Middlesex
West Mifflin
Wexford
Wilkes-Barre
Willow Grove
Wormleysburg
Wyomissing
Yardley
Zelienople
Harrisburg |
Imprinted gifts for the following local schools, events and sports teams:
Shipping to these PA zipcodes:
19019
19059
19092
19093
19099
19101
19102
19103
19104 |
19105
19106
19107
19108
19109
19110
19111
19112
19113 |
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19123 |
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19127
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19129
19130
19131
19132 |
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19134
19135
19136
19137
19138
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19140
19141 |
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19150 |
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19160
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19170 |
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