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Giving gifts to your customers is a long-established way of advertising your business while showing your appreciation for their trade. Advertising business gifts run the range from imprinted key rings and rulers to expensive leather portfolios and laptop cases. Both inexpensive and exclusive executive gifts have their proper place, and choosing the right advertising business gift can leave the gift recipient feeling warm and receptive about your company.
There are some rules of thumb to keep in mind when choosing your advertising business gifts. One of the more important is the 80/20 rule – 80% of your business comes from 20% of your customers. That 20% should get special handling when it comes to gift-giving time, and there are many opportunities for giving gifts that show your appreciation of their trade. Among the occasions you might send a gift to your customers are:
- Holidays
- New Business Openings
- Acknowledgement of a Special Award
- Executive birthdays
In addition to occasions, there are a number of considerations to take into account when choosing executive level advertising business gifts.
How much should you spend?
The decision of how much to spend on a corporate business gift can be a tricky one. In some industries, personal gifts to executives or employees are frowned upon entirely, and in others, ethics dictate that the cost should be minimal. You know your industry the best, so your judgment is the best barometer for deciding on appropriate cost. Of course, your budget for advertising business gifts will also play a part. In general, special occasion gifts should have a high perceived value.
Gift the Executive or the Company?
Choosing a personal gift for the CEO, sales manager or other employee with whom you have a business relationship is one popular way of doing things – but many businesses find ways to show appreciation to the entire office. Gift baskets of gourmet goodies, candies or fruit trays are always appreciated by office staff, and offer an excellent opportunity to include a customized imprinted gift that will be used in the office year round. You might send a gourmet “coffee break” basket, for instance, that includes one or two pounds of gourmet coffee, a tin of specialty biscuits, and half a dozen promotional mugs imprinted with your company logo.
To Logo or Not to Logo?
When sending out promotional gifts, the question of whether to include your logo is a moot one – the purpose is to increase your business exposure. When the gift is an executive level special occasion gift, though, your best judgment is your best guide. If your gift is something that will be used every day – a leather portfolio, for instance – you can have your business name or logo discreetly embossed. In general, though, the more expensive the gift, the more likely it is that the recipient will remember your company without the name. In short, keep the logos and imprints for the cheaper giveaways and let more valuable gifts speak for themselves.
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Serving the great state of Washington
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The city was settled in 1871 as "Spokan Falls" (without an 'e' at the end), drawing on the Native American tribe known as the Spokane, which means "Children of the Sun.” The city's name is often mispronounced "Spo-CAIN", while the correct pronunciation is "Spo-CAN". Spokane's official nickname is the 'Lilac City', named after the flowers that have flourished since their introduction to the area in the early 20th century.
Spokane hosted the first environmentally themed World's Fair in Expo '74, becoming the then-smallest city to ever host a World's Fair. This event transformed Spokane's downtown, removing a century of railroad industry that built the city and reinventing the urban core. The famous spokane clock tower was part of a train station. You can see where bricks were added on and where the roof used to be.
Delivering to the following Washington cities:
Airway Heights
Anacortes
Bellingham
Bothell
Bremerton
Centralia
Chehalis |
Chelan
Clarkston
Colville
Coupeville
Deer Harbor
Dupont
Eastsound |
Edmonds
Ellensburg
Enumclaw
Ephrata
Everett
Federal Way
Fife |
Friday Harbor
Gig Harbor
Issaquah
Kalama
Kelso
Kennewick
Kettle Falls |
Kirkland
Lacey
Liberty Lake
Lynnwood
Mercer Island
Moses Lake
Mukilteo |
Oak Harbor
Ocean Shores
Olympia
Omak
Othello
Pasco
Port Angeles |
Port Ludlow
Port Orchard
Poulsbo
Prosser
Pullman
Puyallup
Renton
University |
Ritzville
Seabeck
Seatac
Seattle
Sequim
Silverdale
Snoqualmie
Gonzaga |
Spokane
Sunnyside
Tacoma
Toppenish
Tukwila
Tumwater
Union Gap
Mt Vernon |
Veradale
Walla Walla
Wenatchee
Winthrop
Woodinville
Yakima
Zillah
Bellevue
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The new Kendall Yards development on the northside of Downtown Spokane along the Spokane River will become one of the largest construction projects in the city's history. The proposed development will directly connect to downtown with bridges across the Spokane River and blends residential and retail space with plazas, and walking trails. Phase I of the development will incorporate about 500 residential units and 500,000 square feet (50,000 m2) of non-residential use. Town homes, condominiums, and apartments will comprise the residential makeup
Shipping to these VA zipcodes:
98101
98102
98131
98132 |
98133
98134
98136
98138 |
98139
98141
98144
98145 |
98146
98148
98151
98154 |
98155
98158
98160
98161 |
98164
98165
98166
98168 |
98170
98171
98174
98175 |
98177
98178
98181
98184 |
98185
98188
98190
98191 |
98194
98195
98198
98199 |
