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Promotional Products
What's a more effective stretch of your advertising budget, buying a week's worth of radio advertising spots or buying 10,000 ballpoint pens with your business name imprinted on them? Ultimately, the pens might be more valuable advertising assets.
Promotional merchandise is a form of "in your face advertising." If the promotional item is something that your potential client will use on a daily basis, such as a pen, a wall clock, or a calendar, your business name and contact information will be constantly viewed by your prospect. A radio or television advertisement, on the other hand, may be forgotten within a few hours.
Businesses that routinely give away promotional products create an easily-recognized identity in the local marketplace. As an example, I worked at a law firm that, for many years, received desk calendars every single Christmas season from a local title company. These calendars had the company's contact information printed on them. It got to the point that the law firm did not even bother buying calendars any more because this title company gave them for over ten years. Because attorneys and staff alike were looking at these calendars each and every day, it was only a matter of time before all real estate and title work was sent to this particular title company.
If you have a sporting goods store, you can saturate your neighborhood with inexpensive promotional items such as miniature football key chains, sticky-pads, pens, baseball caps or other items bearing your company information. Pass these out at all of the local ball games and before you know it, your sporting goods business will explode because people will associate your business with all the local sports and sporting goods needs.
A solid promotional items campaign will show local consumers and prospective clients that your business cares enough about them to give them gifts. While many companies are perceived as depriving people of their hard-earned cash, yours might be viewed as a more benevolent organization because of the freebies that you give away. More important is the "in your face advertising" that giving promotional items creates. If it is something like a notepad or calendar that your prospect is using on a regular basis, that person will remember your company. It is far more likely that your company will be remembered because of a promotional item then because of an advertisement on the radio.
By hunting around, you can find some good deals. By way of example, you can get 1,500 customized ballpoint pens for around $550.00 -- far less costly than a media advertising campaign that people will eventually forget about. That same $550 can get you a thousand sticky pad sets that are printed with your business information. These relatively small advertising expenditures will constantly remind your prospects of your business ... and may very well produce profits down the road.
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Serving the great state of ConnecticutPlease call Gallant at 800-330-1343 for a FREE custom quote. |
Connecticut played a prominent role in the Revolutionary War, serving as the Continental Army's major supplier. Sometimes called the “Arsenal of the Nation,” the state became one of the most industrialized in the nation.
Today, Connecticut factories produce weapons, sewing machines, jet engines, helicopters, motors, hardware and tools, cutlery, clocks, locks, silverware, and submarines. Hartford has the oldest U.S. newspaper still being published—the Hartford Courant, established 1764—and is the insurance capital of the nation.
Delivering to the following Connecticut cities:
| Berlin Bethel Branford Bristol Cos Cob Cromwell |
Danbury Danielson Darien Dayville East Hartford East Haven |
East Windsor Enfield Farmington Greenwich Griswold Groton |
Manchester Mansfield Center Meriden Milford Milldale |
Canaan New Haven New London Niantic North Haven Shelton |
Norwich Old Greenwich Old Saybrook Plainville Rocky Hill Willington University |
Simsbury Southbury Southington South Windsor Stamford Storrs |
Stratford Torrington Trumbull Uncasville Wallingford Washington Yale |
Waterbury Waterford West Haven Westport Wethersfield Sacred Heart Trinity |
Windsor Locks Wolcott Mystic North Stonington Quinnipiac College |
Connecticut is a popular resort area with its 250-mile Long Island Sound shoreline and many inland lakes. Among the major points of interest are Yale University's Gallery of Fine Arts and Peabody Museum. Other famous museums include the P. T. Barnum, Winchester Gun, and American Clock and Watch. The town of Mystic features a re-created 19th-century New England seaport and the Mystic Marinelife Aquarium.
Imprinted gifts for the following local schools, events and sports teams:
Colleges & Universities
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Events & Attractions
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Sports Teams
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Westport is one of the most affluent communities in the United States and is home to significant cultural attractions, including the Westport Country Playhouse a longtime regional theater, the unique Levitt Pavilion providing free concerts, a strong arts council, the Westport Public Library, and a heritage as a former artists' colony.
Shipping to these CT zipcodes:
| 06101 06102 06155 06176 06150 06103 |
06104 06105 06106 06107 06108 06109 |
06110 06111 06112 06114 06115 06117 |
06118 06119 06120 06123 06126 06127 |
06128 06129 06131 06132 06133 06134 |
06137 06138 06140 06141 06142 06143 |
06144 06145 06146 06147 06150 06151 |
06152 06153 06154 06155 06156 06160 |
85008 85009 85010 85011 85012 85013 85014 |
06161 06167 06176 06180 06183 06199 85015 |
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