Personalized USB Storage Devices

The popularity of USB storage devices shows no signs of slowing down.
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Suppliers have recognized this trend, bringing out a slew of innovative products designed to capture the hearts of end users with interesting, useful products.
KTI offers custom toppers for pen drives, allowing customers to make unusual style statements in a highly functional product.

Other popular USB items include executive pen drives, multi-function USB devices and credit card USB drives, such as the Credit Card USB offered by New Products International which features up to 4GB of memory in a compact device with a large imprint area.

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Leed’s has introduced USB pens that match its existing stationary lines to present a unified marketing message with its promotional products.

KTI has a wide range of USB products in its lineup, including the Mini Pen Drive 400 Series (MD04). The unit has proved popular in many industries, including pharmaceutical, education and finance.

More Products With More Features - NPINC has found success with its line of portable device chargers, says David Fiderer, national sales director.
“The charger category has become a significant component of our sales,” says Fiderer, who estimates NPI derives 30 percent of its sales from what it considers high-tech products.

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Personalized iPod Accessories

It's an iPod nation, so MP3 accessories are hot. These Retractable Stereo Earphones easily latch onto a belt loop, bag or wristband.

The high-tech category continues to grow at a robust pace, and these items should be in the arsenal of every promotional products distributor.

Mobility and functionality are also prime sales drivers, says Anne King, vice president of sales at Tustin, California-based supplier logomark. "These products are being used as employee incentive and retention items, in-room gifts, holiday presents and customer-referral gifts,” King says.

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Cool New Promo - Customized Multi-Purpose Tech Tools

Multi-purpose tech tools are real attention grabbers.

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The 5-in-1 Digital Camera is also a web camera, movie clip recorder and USB flash drive.

It includes a USB computer connection and rechargeable battery.

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Unique Promotional Gift - Flying Torpedo's

Customized Flying Torpedo

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# 1 selling Flying Torpedo. Pull back, take aim, and let 'em fly. This soft foam finger rocket is an excellent trade show attention grabber. Also great for parades, company picnics, parties and giveaways. Now available in green, blue, red, yellow and purple.

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Customized Photo Cookies - New Promotional Ideas

EAT YOUR WORDS - Customized Treats and Cookies

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Your clients can imprint a four-color logo or message directly onto Picture Cookies, which offer more than two inches of printable space. These three-inch-wide confections are topped with an edible imprintable icing and are individually wrapped in a cellophane bag.

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New Promotional Product Idea - Custom Cereal Cup

Customized 12oz Cereal On The Go

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Enjoy your breakfast at school, work, or on the go. This kid-friendly 12-oz. cereal bowl features a folding spoon that snaps into the lid, a 5.7-oz. freezer gel milk holder, as well as an EZ-Freeze gel stick to keep your milk nice and cold.

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New Ad Specialtiy Idea - Customized Box Cutters

Pocket Safety Cutter/ Springback/Replaceable Blades

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It's only a pocket away. Introducing the next generation of safety cutter. Take it anywhere in the work place. Cut boxes, tape, string, paper or plastic. Folds up safely to conceal blade when not in use.

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New Promotional Items - Custom Teardrop Banners

Bowhead & Teardrop Banners
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These innovative "element defying" banners ensure that your image is always visible, from any viewable direction. High impact digitally printed graphics, offer vivid branding opportunities designed to gain immediate attention. They move and dance in whatever direction the wind blows, and can be used on any hard or soft surface.

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New Promotional Product Idea - Saving Banks

Talking House Saving Bank w/Calendar Clock

It's a talking piece. It announces the total amount each time you deposit. Promotes real state, mortgage, home loans, house investments.

Size: 4 5/8” x 4 5/8” x 4 1/2”

Imprint: 1 1/2” x 2”

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Marketing and Networking Ideas

Social Networking

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If you’re hunting for new business, aim for social networking sites.

Forget cold calls—the new way to get in touch with clients is through social networking websites such as LinkedIn, MySpace and Facebook.

Small businesses are rapidly venturing into social networks, providing a prime opportunity for promotional consultants to reach new prospects. Twenty-eight percent of small-business owners have registered for at least one social networking site, according to research from Warrillow & Co.

They’re logging on to

Classmates.com (18 percent),

LinkedIn (15 percent),

MySpace (14 percent)

and Facebook (10 percent).

The No. 1 reason these companies are logging on is for personal use (52 percent),

followed by marketing or promoting a business by creating a profile page (49 percent)

and peer-to-peer dialogue (37 percent).

So how can you use social networks to connect with small businesses? Dan Nye, LinkedIn CEO, says the first step is to leverage your company’s employee base, encouraging staffers to create profiles and engage in dialogue with customers. “Your employees’ profiles are part of your brand,” says Nye.

This is why, to be consistent, companies should issue guidelines on how to create profiles. IBM Corp., which has about 116,000 employees registered on LinkedIn, and Microsoft Corp., with about 25,000 staff members registered on the site, have established rules for employees to follow when creating profile pages.Another strategy for using social networking sites is setting up polls and Q&A features (such as LinkedIn Answers) to show your promotional products expertise and address customer needs.

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Nye says a key strategy with these websites is adding value to the community. Southwest Airlines has posed the question, “How could an airline make your travel more productive?,” and solicited feedback in order to learn how to improve. Nye says companies must be proactive when it comes to dialogues among customers on social networks. “With community, someone can be your biggest advocate or your biggest adversary,” he says.Have you explored social networking sites to help build your client base?

Source: btobonline

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